Kri Chay, personal trainer and fat loss expert, instills passion into every aspect of his life. Fitness has always been a part of his life – as an accomplished childhood martial artist to collegiate athlete, Kri built a strong base of experience and knowledge in both exercise and nutrition.

From a small town, Midwestern guy, Kri now age 29, used his need for excellence and passion for creativity to become driven and diligent within the world of business. He found his first calling in the fitness industry while working as a front desk representative at 24 Hour Fitness.

"Before I became a Fitness Professional, I was always being asked by friends and family how to gain muscle, how to lose fat, what and how to eat, etc...etc... I was at a point in my life where I needed to be in the gym or I was going to go crazy, so I figured I may as well just work there since I was there everyday, three times a day anyway. I decided then and there to change career directions completely."

After graduating from The University of Iowa in 2003, Kri moved to Kansas City and tried working "jobs". These "jobs" were great learning experiences but his heart was elsewhere. His love for fitness would have him doing a 180 - from "jobs" in the corporate world to living and loving his "job".

"Find a job you love and you'll never work a day in your life" - Confucious